Wednesday, January 26, 2011

What is Shelf Life of Makeup?

 

 

How long can you keep lipstick, eyeshadow and foundation?

Wondering about the shelf life of your pile of makeup?

Every woman we know has a pile of makeup in her drawer that she "sometimes" uses. Translation: Never uses, but keeps just in case she finally learns how to properly apply blue eyeshadow.

Beauty products do have a shelf life, however, and chances are that blue eyeshadow with the glimmery bits that you bought a couple years ago (for Halloween?) has long expired. Here's a quick guide on the shelf lives of typical beauty products. I've listed them in alphabetical order. Oh, and just one quick little "PS": Please keep in mind that these are estimates, no matter what anyone tells you, it's unlikely you'll go blind from using 2-year-old mascara.


  • Concealer Up to 12 months.
  • Powder 2 years.
  • Cream & gel cleansers 1 year.
  • Pencil eye liner Should be sharpened regularly. Will last up to 3 years.
  • Eyeshadow Will also last up to 3 years. Extra tip: A dark eyeshadow can double as eyeliner, in fact, most makeup artists swear by eyeshadow used as eyeliner. You'll need a super-flat eyeliner brush for this (Sephora, MAC and Aveda have great brushes). Get the brush a little damp and dab in dark eyeshadow (black, brown or deep jewel-tones work great). Wiggle the brush into your lash line focusing on the space between your lashes, then sweep the color just above your lash line.
  • Brushes Wash every couple of weeks (depends on usage) in baby shampoo or mild detergent.
  • Sponges Wash weekly and discard monthly.
  • Foundation Check the ingredients: A water-based foundation will last up to 12 months, oil-based will last up to 18 months. You may find you need two different shades of foundation each year: One for summer when your skin is naturally darker and one for winter when you're lighter. Extra tip: If your water-based foundation dries out before it's expiration date, simply add a few drops of alcohol-free toner and shake to mix it in. No need to do this to oil-based foundations. Because they contain oil, they will tend to separate. You have to shake anyway

  • Lip liner Up to 3 years.
  • Lipstick Some artists say 1-2 years. Others say up to 4 years. What everyone agrees on is that if it smells rancid, throw it out, it's spoiled. Extra tip: If you store lipstick in the refrigerator, it will last longer. Bonus tip: Want your lipstick to last longer during the day? Shade in lips with lip liner before applying lipstick.
  • Mascara This product expires the fastest: Throw out after 4 months. Extra tip: If you don't want your mascara to expire faster than its fresh date, don't pump the wand in and out -- you're only exposing the product to drying air.
  • Nail Polish Up to 12 months, depending on the quality.

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