Heritage
Illamasqua is the product of a heady mix of influences. Its roots stem from the dark and illicit 1920s club scene, and combine a rich heritage in the manufacture of make-up for film and theatre. It also takes inspiration from members of the ‘alternative scenes’ for whom self-expression is paramount. Alternative cultures have always dared to be dramatic. They have an emotional attachment to making up. It’s an expression of their darker side, a release for their alter ego.
Illamasqua is for the bolder person hiding inside all of us. It is an act and an attitude. A symbol of tolerance. A celebration of idiosyncrasies. A confident statement of self-ownership.
Illamasqua Today
An exciting new London-based brand, Illamasqua celebrated its first birthday in November 2009. And the success of make-up for your alter ego has been phenomenal.
Self-expression through make-up is an idea that is spreading outside alternative cultures. Illamasqua’s mission is to provide high-performance, professional make-up to anyone who wants to self-express and accentuate their look beyond the norm.
Developed by leading chemists, manufacturers of stage and screen make-up and make-up artists, Illamasqua brings truly professional make-up to the high street for the first time.
Designed to be colour-intense, colour-true and long lasting, Illamasqua offers an unprecedented range – giving you a huge palette with which to express yourself, whoever you are and whatever look you want to achieve.
Illamasqua brings its rich heritage to life by providing make-up lessons rather than ‘makeovers’. Illamasqua’s make-up artists spend time getting to know individuals, helping them explore their alter ego and create the look they want to achieve. This is self-expression at its most creative, allowing women and men who dare to be different to create a look that can be achieved confidently at home and flaunted at night.
We're also a brand with a conscience, and are proud of the fact that none of our products, from blushers to brushes, are tested on animals.
In keeping with their rich, vibrant makeup shades, Illamasqua's debut collection of creams, powders, and shimmers for the body contain hyper-pigmented, light-reflecting particles to highlight and contour skin with intense colors. Who says your face has to be your only canvas? Take makeup to a whole new level and to a whole new part of you.
Illamasqua's Sirens collection offers a myriad of sumptuous shades for the face, eyes, lips, and nails. From shimmering corals and aquamarines to luscious golds and bronzed metallics, Sirens lets you indulge your alter ego, making your summer nights even hotter than the days. 
Illamasqua introduces "art at its most unrestrained." Accentuated, dark, and expressive, the 1920s Berlin collection takes you into a world of illicit pleasures and self-gratification. The colors speak to the very essence of that era with intense, dramatic, and mysterious shades. This is your stage. Step into the spotlight and make a scene.
Available @
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