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WORKS OF ART
Dany Sanz Creates Makeup That's For Ever

Originally a painter and sculptor, MAKE UP FOR EVER creator Dany Sanz ultimately found her inspiration in a more organic application of color: the living, moving, three-dimensional canvas of the human body. It was her passion for this type of artistry that altered her course, taking her from sculptor to makeup artist extraordinaire. But her passion for makeup didn't stop there; she created a world of beauty that has industry insiders and beauty buffs alike For Ever indebted.

In 1984, Dany Sanz created MAKE UP FOR EVER. Her objective: To develop an all-encompassing line for fashion and show-business professionals that has every product, texture, and color needed to achieve any effect a makeup artist's heart could desire. At the same time, she was experimenting with unique techniques in body painting—the first makeup artist in France to be so specialized.

Shortly after developing the line, she opened the first MAKE UP FOR EVER boutique at 5 rue la Botie in Paris. It was a place where she bounced product ideas and formulations off her makeup artist collaborators. The shop served—and continues to serve today—as a studio and workshop where every bit of feedback from colleagues goes into refining and perfecting her product.

Aside from creating high-performance, wearable makeup, Sanz also makes products for every facet of the makeup industry. Her experience with theater makeup artists showed a need for products to recreate visual effects such as wounds, burns, and even prosthetic devices. Makeup for the ballet, opera, and open-air theater can be subject to harsh conditions—cold, heat, perspiration, humidity—necessitating long-lasting, stable products with enough pigment to be seen from afar. And once adjustments have been made for those conditions, it's a no-brainer to apply these concepts to fashion shows, where MAKE UP FOR EVER often gives conceptual and backstage direction.

The latest changes in the broadcast industry called for Sanz to create one of the most relevant and technologically advanced high-definition compatible ranges of products: MAKE UP FOR EVER's award-winning HD Complexion line. Reinforcing the brand's position as the leading professional makeup artist line, HD Complexion is already adored by both television and movie professionals who shoot in high definition, as well as consumers who desire full coverage with the look of truly natural skin.

With MAKE UP FOR EVER established and growing, Sanz took the art of makeup a step further. Having been principal of the Ecole Chauveau—an exclusive school in Paris specializing in professional makeup application—she was itching to open her own school to share her know-how and passion with the makeup artists of the future. So in October 2002, the MAKE UP FOR EVER Academy in Paris was born.
Backed up by her international experience with all types of makeup—cinema, television, stage, fashion, artistic—and as an instructor, Sanz herself directs the MAKE UP FOR EVER Academy in Paris. She trains every teacher, ensuring that the students' education is not only one of quality, but also one that embodies the experimental spirit of the company. Intensive courses, offered in both French and English, cover topics from fashion and television to special effects, body painting, and airbrush. To complement the curriculum, specialized outside professionals—photographers, hairdressers, wig makers, cameramen, chemists—share their expertise during conferences and demonstrations.

Association with the Academy also grants students access to hard-to-get internships while an on-site photo studio, with resident photographer, ensures that students graduate with a working portfolio.
Dany Sanz started out simply filling a niche and fulfilling a passion—never suspecting that her creation would become a major cult brand. But by honoring the history of her art and investing in the future, Sanz doesn't just make great makeup for now. She creates MAKE UP FOR EVER.